vague, but exciting

the porous city - commerce - web

/

/

email me

/

about

How to make original content production profitable on the Internet
Fantastic Wired piece on Demand Media, a $200 million, profitable, growing-like-crazy company that produces original online content. And it's not porn. How? Algorithmically generated article ideas, written Mechanical Turk-style for about $15 apiece.
But once it was automated, every algorithm-generated piece of content produced 4.9 times the revenue of the human-created ideas. So Rosenblatt got rid of the editors. Suddenly, profit on each piece was 20 to 25 times what it had been. It turned out that gut instinct and experience were less effective at predicting what readers and viewers wanted — and worse for the company — than a formula.
Even the comments section has fascinating stuff. From a Demand writer:
We are paid in residuals, which means nickels and dimes trickling in over the long haul. But they add up. I clear about $1,000 a month at eHow, and as I build up my library there, I expect that income to rise by quite a bit.
Which actually ties in with someone Demand's cartoon character CEO said:
Long term, we’ll make more money by increasing quality.
And I bet he means it. Only, can a public company afford to think about the long term?

Tech
PIM, Storage, Javascript, Collaboration, MacOS, WRX, Business, Net, Shopping, Web, a11y, Energy, Crowdsourcing, Medical, Audio, Hardware, Web analytics, Data, OS, Visual, Mobile, Android, Social, Product Management, barcamp, s60, RSS, Automobile, Wearables, Security, Development, Open

Other
Law, L.A., Personal care, NYC, Surfing, Travel, Podcasts, Feminism, Transportation, Toys, Minnesota, Activism, Video, Boston, Geography, History, CrowdFlower, Politik, Clothes, Sports, Berlin, Housing, Statistics, Friday, San Francisco, Agriculture, Bicycling, Life hacks, Games, Quizzes, Food & Drink

Music
Events, Videos, Musicians, Streams, Hip-hop, Business, L.A., History, Booking, House, Boston, Good tracks, Shopping, Reviews, Mailing lists, Mixes, Lyrics, Labels, Mp3s, Making

People
ADD, Working with, Heroes, Subcultures, Me, Exercise, Enemies, Health, Friends, Family, Life hacks, Vocations, MOTAS, Meditation, Gossip, Weblogs, Languages, Stories

Arts
Humor, Rhetoric, Movies, Comix, Events, Animation, Visual, Sculpture, Spoken Word, Burning Man, Outlets, Literature, Desktop wallpaper bait, iPad bait, Poetry

Commerce
Non-profit, Microfinance, Real Estate, Insurance, Taxes, Macroeconomics, Marketing and CRM, Management consulting, Shopping, Personal finance, International Development, Web, IP Law, Personal services, Investing

Design
Presentations, Architecture, Furniture, Cool, Type, Algorithmic, User experience, Data visualization, Web, IA, Tools, Process

Science
Networks, Physics, Psychology, Environment, Zoology, Statistics and Data

Travel
Uganda, Vagabond '08, Kingdom of Siam, Kenya

Photos
Moblog, Photos I Wish I'd Taken, Friends

Philosophy
Mind

One Acre Fund

Internet classic

Mathematics

Subscribe to this site's rss feed