vague, but exciting

the porous city - commerce - web

/

/

email me

/

about

How to make original content production profitable on the Internet
Fantastic Wired piece on Demand Media, a $200 million, profitable, growing-like-crazy company that produces original online content. And it's not porn. How? Algorithmically generated article ideas, written Mechanical Turk-style for about $15 apiece.
But once it was automated, every algorithm-generated piece of content produced 4.9 times the revenue of the human-created ideas. So Rosenblatt got rid of the editors. Suddenly, profit on each piece was 20 to 25 times what it had been. It turned out that gut instinct and experience were less effective at predicting what readers and viewers wanted — and worse for the company — than a formula.
Even the comments section has fascinating stuff. From a Demand writer:
We are paid in residuals, which means nickels and dimes trickling in over the long haul. But they add up. I clear about $1,000 a month at eHow, and as I build up my library there, I expect that income to rise by quite a bit.
Which actually ties in with someone Demand's cartoon character CEO said:
Long term, we’ll make more money by increasing quality.
And I bet he means it. Only, can a public company afford to think about the long term?

Tech
a11y, Javascript, Audio, Open, RSS, Shopping, Social, Net, Storage, Wearables, Product Management, Hardware, Web analytics, Business, Mobile, Security, Medical, Visual, WRX, barcamp, Crowdsourcing, s60, Web, OS, Android, Development, Collaboration, Data, MacOS, PIM, Automobile, Energy

Other
Games, Video, History, Berlin, Activism, Friday, Clothes, Feminism, San Francisco, Podcasts, Quizzes, Sports, Statistics, Personal care, CrowdFlower, Travel, Minnesota, Transportation, Law, Geography, Bicycling, Politik, Life hacks, Toys, L.A., Housing, Boston, Food & Drink, Agriculture, Surfing, NYC

Music
Good tracks, Musicians, Mailing lists, History, Shopping, Reviews, Streams, Booking, Business, Labels, Making, Mixes, Hip-hop, Lyrics, Mp3s, House, Videos, L.A., Events, Boston

People
Vocations, Weblogs, Enemies, ADD, Meditation, Friends, Heroes, Health, Family, Languages, Me, MOTAS, Subcultures, Stories, Gossip, Working with, Life hacks, Exercise

Commerce
Personal finance, Web, Real Estate, Investing, Macroeconomics, Insurance, Shopping, Microfinance, Personal services, Non-profit, Taxes, Marketing and CRM, International Development, IP Law, Management consulting

Arts
Movies, Animation, Comix, Visual, Literature, Humor, Burning Man, Rhetoric, Outlets, Sculpture, iPad bait, Desktop wallpaper bait, Events, Spoken Word, Poetry

Design
Type, Cool, Data visualization, Web, Tools, IA, Process, Furniture, User experience, Architecture, Algorithmic, Presentations

Science
Zoology, Networks, Psychology, Statistics and Data, Environment, Physics

Travel
Uganda, Vagabond '08, Kenya, Kingdom of Siam

Photos
Photos I Wish I'd Taken, Friends, Moblog

Philosophy
Mind

Internet classic

One Acre Fund

Mathematics

Subscribe to this site's rss feed