vague, but exciting

the porous city - commerce - web

/

/

email me

/

about

How to make original content production profitable on the Internet
Fantastic Wired piece on Demand Media, a $200 million, profitable, growing-like-crazy company that produces original online content. And it's not porn. How? Algorithmically generated article ideas, written Mechanical Turk-style for about $15 apiece.
But once it was automated, every algorithm-generated piece of content produced 4.9 times the revenue of the human-created ideas. So Rosenblatt got rid of the editors. Suddenly, profit on each piece was 20 to 25 times what it had been. It turned out that gut instinct and experience were less effective at predicting what readers and viewers wanted — and worse for the company — than a formula.
Even the comments section has fascinating stuff. From a Demand writer:
We are paid in residuals, which means nickels and dimes trickling in over the long haul. But they add up. I clear about $1,000 a month at eHow, and as I build up my library there, I expect that income to rise by quite a bit.
Which actually ties in with someone Demand's cartoon character CEO said:
Long term, we’ll make more money by increasing quality.
And I bet he means it. Only, can a public company afford to think about the long term?

Tech
Energy, Security, s60, Data, RSS, Shopping, Open, barcamp, MacOS, Web analytics, Hardware, Storage, Wearables, OS, Audio, WRX, Visual, Net, a11y, Development, PIM, Social, Automobile, Web, Medical, Mobile, Javascript, Crowdsourcing, Collaboration, Business, Android, Product Management

Other
Clothes, Minnesota, San Francisco, Agriculture, Activism, NYC, Travel, Transportation, Housing, Quizzes, Life hacks, Law, Feminism, Statistics, History, Surfing, Friday, Personal care, CrowdFlower, Politik, Video, Berlin, L.A., Podcasts, Sports, Boston, Food & Drink, Toys, Games, Bicycling, Geography

Music
Mixes, Hip-hop, Musicians, Events, Mp3s, Reviews, L.A., Business, Streams, Videos, Labels, Boston, Booking, Making, House, History, Mailing lists, Good tracks, Lyrics, Shopping

People
Working with, Life hacks, Subcultures, MOTAS, Heroes, Friends, Vocations, Languages, Weblogs, Stories, Health, Meditation, Gossip, Exercise, Family, ADD, Enemies, Me

Arts
Desktop wallpaper bait, Sculpture, Literature, Outlets, Visual, Poetry, Comix, Burning Man, Humor, iPad bait, Movies, Animation, Events, Rhetoric, Spoken Word

Commerce
Macroeconomics, International Development, Microfinance, Taxes, Real Estate, IP Law, Personal services, Investing, Personal finance, Non-profit, Shopping, Web, Management consulting, Insurance, Marketing and CRM

Design
Tools, User experience, Cool, Web, Type, Furniture, IA, Data visualization, Architecture, Process, Presentations, Algorithmic

Science
Networks, Statistics and Data, Psychology, Zoology, Environment, Physics

Travel
Kenya, Kingdom of Siam, Uganda, Vagabond '08

Photos
Photos I Wish I'd Taken, Friends, Moblog

Philosophy
Mind

One Acre Fund

Mathematics

Internet classic

Subscribe to this site's rss feed