vague, but exciting

the porous city - commerce - web

/

/

email me

/

about

How to make original content production profitable on the Internet
Fantastic Wired piece on Demand Media, a $200 million, profitable, growing-like-crazy company that produces original online content. And it's not porn. How? Algorithmically generated article ideas, written Mechanical Turk-style for about $15 apiece.
But once it was automated, every algorithm-generated piece of content produced 4.9 times the revenue of the human-created ideas. So Rosenblatt got rid of the editors. Suddenly, profit on each piece was 20 to 25 times what it had been. It turned out that gut instinct and experience were less effective at predicting what readers and viewers wanted — and worse for the company — than a formula.
Even the comments section has fascinating stuff. From a Demand writer:
We are paid in residuals, which means nickels and dimes trickling in over the long haul. But they add up. I clear about $1,000 a month at eHow, and as I build up my library there, I expect that income to rise by quite a bit.
Which actually ties in with someone Demand's cartoon character CEO said:
Long term, we’ll make more money by increasing quality.
And I bet he means it. Only, can a public company afford to think about the long term?

Tech
a11y, Medical, Crowdsourcing, Collaboration, Energy, Audio, Mobile, RSS, PIM, Net, Data, Product Management, Web, Social, Web analytics, Javascript, Wearables, Storage, Android, s60, Automobile, Hardware, barcamp, WRX, Shopping, MacOS, Visual, Open, Development, OS, Business, Security

Other
Video, Minnesota, Food & Drink, Friday, Housing, Bicycling, Podcasts, Geography, Feminism, Clothes, Games, Statistics, Personal care, San Francisco, Berlin, Boston, Toys, Law, NYC, History, Life hacks, Activism, Surfing, Sports, L.A., CrowdFlower, Transportation, Travel, Quizzes, Politik, Agriculture

Music
L.A., Musicians, Events, Videos, Reviews, Labels, Mixes, Business, Boston, Streams, Mp3s, Making, House, History, Lyrics, Mailing lists, Hip-hop, Booking, Shopping, Good tracks

People
Meditation, Enemies, Me, Heroes, Weblogs, Gossip, Subcultures, MOTAS, ADD, Exercise, Family, Languages, Vocations, Life hacks, Stories, Working with, Health, Friends

Arts
Events, Visual, Desktop wallpaper bait, iPad bait, Comix, Poetry, Burning Man, Animation, Outlets, Humor, Rhetoric, Sculpture, Movies, Spoken Word, Literature

Commerce
Microfinance, Personal finance, Marketing and CRM, International Development, Taxes, Personal services, Macroeconomics, Insurance, Non-profit, IP Law, Shopping, Web, Investing, Management consulting, Real Estate

Design
Cool, Data visualization, IA, Furniture, Type, Tools, Web, Algorithmic, Presentations, Architecture, Process, User experience

Science
Psychology, Networks, Statistics and Data, Zoology, Environment, Physics

Travel
Kingdom of Siam, Kenya, Uganda, Vagabond '08

Photos
Photos I Wish I'd Taken, Friends, Moblog

Philosophy
Mind

Mathematics

Internet classic

One Acre Fund

Subscribe to this site's rss feed