vague, but exciting

the porous city - commerce - web

/

/

email me

/

about

How to make original content production profitable on the Internet
Fantastic Wired piece on Demand Media, a $200 million, profitable, growing-like-crazy company that produces original online content. And it's not porn. How? Algorithmically generated article ideas, written Mechanical Turk-style for about $15 apiece.
But once it was automated, every algorithm-generated piece of content produced 4.9 times the revenue of the human-created ideas. So Rosenblatt got rid of the editors. Suddenly, profit on each piece was 20 to 25 times what it had been. It turned out that gut instinct and experience were less effective at predicting what readers and viewers wanted — and worse for the company — than a formula.
Even the comments section has fascinating stuff. From a Demand writer:
We are paid in residuals, which means nickels and dimes trickling in over the long haul. But they add up. I clear about $1,000 a month at eHow, and as I build up my library there, I expect that income to rise by quite a bit.
Which actually ties in with someone Demand's cartoon character CEO said:
Long term, we’ll make more money by increasing quality.
And I bet he means it. Only, can a public company afford to think about the long term?

Tech
Medical, Business, Data, Visual, Automobile, Product Management, Collaboration, RSS, Open, Javascript, Wearables, PIM, OS, Storage, Shopping, MacOS, Android, WRX, Development, Audio, Web analytics, Social, Energy, s60, Hardware, Security, Web, barcamp, Crowdsourcing, Net, a11y, Mobile

Other
Clothes, Travel, L.A., Life hacks, Personal care, Surfing, Podcasts, Games, Food & Drink, CrowdFlower, Friday, Boston, Sports, NYC, Toys, Bicycling, Minnesota, Law, Activism, Geography, Berlin, San Francisco, Video, Politik, Agriculture, Quizzes, Statistics, Feminism, Transportation, Housing, History

Music
Mp3s, Shopping, Videos, Business, House, Good tracks, Making, Mailing lists, Labels, Reviews, Musicians, Lyrics, Booking, L.A., Boston, History, Mixes, Hip-hop, Streams, Events

People
Meditation, Subcultures, Friends, Gossip, Family, MOTAS, Working with, Heroes, Exercise, Weblogs, Me, Languages, ADD, Health, Enemies, Life hacks, Vocations, Stories

Arts
Desktop wallpaper bait, Sculpture, Rhetoric, Events, iPad bait, Literature, Spoken Word, Animation, Burning Man, Comix, Poetry, Visual, Movies, Outlets, Humor

Commerce
IP Law, Management consulting, Real Estate, Web, Non-profit, Taxes, Insurance, Macroeconomics, Shopping, Personal finance, Marketing and CRM, International Development, Investing, Personal services, Microfinance

Design
Process, Cool, Web, IA, Furniture, Algorithmic, Data visualization, Type, Presentations, Tools, User experience, Architecture

Science
Psychology, Zoology, Environment, Statistics and Data, Physics, Networks

Travel
Uganda, Vagabond '08, Kenya, Kingdom of Siam

Photos
Moblog, Photos I Wish I'd Taken, Friends

Philosophy
Mind

One Acre Fund

Internet classic

Mathematics

Subscribe to this site's rss feed