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"Enormity"
If you've got a small, fixable problem, people will rush to help, because people like to be on the winning side, take credit and do something that worked. If you've got a generational problem, something that is going to take herculean effort and even then probably won't pan out, we're going to move on in search of something smaller.
- Seth Godin

The corollary to this is that there are a surprising number of intimidating but solvable problems out there.


last timestamped: 10:43:05 03-Sep-2009
in categories:Commerce/Non-profit

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