the porous city |
If there's one thing every junior consultant needs to have injected into their head with a heavy duty 2500 RPM DeWalt Drill, it's this: Customers Don't Know What They Want. Stop Expecting Customers to Know What They Want. It's just never going to happen. Get over it.(scroll all the way down and click the 'Discuss' link)
Instead, assume that you're going to have to build something anyway, and the customer is going to have to like it, but they're going to be a little bit surprised. YOU have to do the research. YOU have to figure out a design that solves the problem that the customer has in a pleasing way.
last modified: 18:41:31 24-Mar-2002
in categories:People/Workingwith, Design/Process
This is Lukas Bergstrom's weblog. You can also find me on Twitter and LinkedIn.
Tech
RSS, Product Management, a11y, AI, Crowdsourcing, Data, Web analytics, Energy, Android, Mobile, Net, Development, WRX, Business, Automobile, Social, Web, PIM, Wearables, Visual, s60, OS, barcamp, Hardware, MacOS, Medical, Collaboration, Audio, Shopping, Open, Security, Storage, Javascript
Other
Activism, Surfing, Friday, Food & Drink, L.A., Berlin, Toys, Statistics, Sports, History, Travel, Feminism, Politik, Personal care, Law, Geography, Bicycling, Podcasts, Boston, Quizzes, Housing, Life hacks, Video, California, San Francisco, Games, Clothes, Minnesota, CrowdFlower, Agriculture, NYC, Transportation
Music
House, Streams, Mailing lists, Lyrics, Musicians, Good tracks, Labels, Reviews, Shopping, Making, Events, Business, Hip-hop, Mixes, L.A., Booking, Boston, Videos, Mp3s, History
People
Meditation, Working with, ADD, Gossip, Exercise, Friends, Subcultures, Weblogs, Life hacks, Languages, Me, Health, Vocations, Family, MOTAS, Stories, Enemies, Heroes, Buddhism
Commerce
IP Law, Real Estate, Web, Personal finance, Personal services, Shopping, International Development, Investing, Microfinance, Marketing and CRM, Non-profit, Management consulting, Insurance, Taxes, Macroeconomics
Arts
Literature, Humor, Outlets, Desktop wallpaper bait, Sculpture, Movies, Spoken Word, Burning Man, Events, Comix, Visual, Poetry, iPad bait, Rhetoric, Animation
Design
Process, Furniture, Data visualization, Tools, Cool, Presentations, Web, User experience, Type, IA, Algorithmic, Architecture
Science
Statistics and Data, Cognition, Psychology, Physics, Zoology, Networks, Environment
Travel
Kenya, Kingdom of Siam, Vagabond '08, Uganda
Comment